+ What is digital marketing?

Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.

+ What's a digital marketing agency?

A digital marketing agency is a business (like us!) which assists other companies with their online marketing efforts. Agencies can be as involved as the client would like. For some of our clients we handle all digital projects but for others we only provide ideas and recommendations through consulting. Our goal is to be an extension of our clients’ teams, support internal marketing teams with specialized digital services.

+ What is the purpose of digital marketing, and how can digital marketing help my business?

Do you have an audience that spends time online? Nowadays, the answer is yes for just about every business. Digital marketing will help you reach your target audience online and drive valuable conversions. Digital marketing is so versatile, it can be tailored to suit just about any brand!

+ What types of digital marketing tactics should I implement?

SEO: If you want to rank higher in the Search Engine Results Pages (SERPs) or get more users on your website, then you should start with SEO. SEM: Do you want to advertise your service or products? SEM is a great way to target user searches and get your name in front of them near the top of search result pages. Social Media Strategy: Social media allows you to give your audience a behind-the-scenes look at your business, share valuable content and build relationships. If your audience is on social, you should have a strategy designed to meet them where they’re already spending time.

+ What paid advertising and retargeting services do you offer?

We offer paid advertising campaign management across a variety of social media and search engine platforms including: Facebook, LinkedIn, Google, Instagram, Pinterest, Snapchat, Reddit

+ How does paid social media advertising work?

Paid social media advertising works similarly to paid search advertising in the fact that cost is often accrued on a pay-per-click (PPC) basis — that is, you pay only for the traffic that is delivered to your website from the advertisement.

+ What kind of reports will I receive?

We build live, web-based reporting dashboards that act as a single client portal from which all of your digital marketing analytics are reported, giving you 24/7 access to campaign performance and total clarity.

+ Why is SEO important?

If you own a business or manage a website of any kind, you likely want target audiences to visit it. SEO is important because it’s specifically aimed at helping do just this; improve the online presence and traffic for a website.

SEO helps you show up at the most important stage of your customer’s journey, when they are actively looking for products and services you offer, or resources and information for which you have expert insights.

+ How do I pay agency fees?

Bank Transfers: This is an easy and secure way to pay. You will submit your bank information electronically when you receive your invoice via email.

Check: For monthly services, invoices will be sent electronically 30 days prior to the recurring campaign date in order to receive payment upon the recurring service date. Note: if paying by check, work begins once payment has been received.

+ How much is the current agency fee?

That is dependent on clients needs and desires. We will audit the client's site, asses their needs, and from their provide a flat rate of how much the services will cost. Note, the agency fee will be on top of the desired ad spend for the client (ad spend is not something we are charging, but what you are paying the platforms to showcase your advertising).